With the calendar ticking over into October, but the temperatures in the south pushing towards 30°C, it takes a lifelong fashionista like Donna to show the rest of us how to dress.

But wait a minute - does that outfit look familiar? At first glance, I could have sworn I'd seen it before, so I've been doing a little detective work.

It turns out it's not the dress she modelled at the recent Brown Thomas autumn-winter 2011 collection launch in Dublin (pics via Wim Heitinga) - although it's not a million miles away.

Donna's Heatworld outfit is a more vibrant red and a more casual style - and adds a fun, strawberry-pip style pattern - but it seems this season's colour scheme is very much red up top with grey footwear.

Fashion-conscious women of Britain, the marker has been set.

Donna is part of Team Donna Ida, a group running with denim addict and fashion boutique retailer Donna Ida Thornton at its helm.

Ahead of the event, the team has already raised well over £30,000 for Jeans for Genes - and is aiming for an ambitious target of £50,000 in total.

That would single-handedly smash the entire target for the Women's Challenge, which was initially hoped to raise £100 for each of 100 participants - or £10,000 in all.

Follow Donna Air and Donna Ida on Twitter for Twitpics throughout the day - and best of luck to the ladies from us.

For more information about the event, click here.

Learn more about Team Donna Ida here...
...or help Team Donna Ida reach their fundraising target.

Donna is due to appear in the September issue of SHE, which is also reportedly the last. Despite the cover date, the issue is actually already available, so look out for it in your local newsagent's.

In the Daily Mail extracts, Donna speaks candidly about finding fame early in life - and why she wouldn't want the same for her daughter.

There's also a mention of what went wrong between Donna and Damian Aspinall, a subject she seems to be more willing to talk about as time goes by.

For the full Daily Mail article, along with Ben Riggott's stunning photoshoot of Donna, click here.

Like many people, Donna's reaction to the weekend's rioting in Tottenham was fairly subdued, simply saying it was "sad" to see the news when getting up on Sunday morning.

However, as violence broke out again across London on Monday night, she took to Twitter again, saying: "I'm so sad to see the news again. I cannot believe what is happening right here in London. This is insane."

Again, her tweets that followed echoed the feelings of many people nationwide, first commenting on how "mindless" and damaging to the economy the actions of the rioters were, before pleading with Geordies not to follow suit in Newcastle.

Then came disbelief when faced with news footage of high-street chemist Boots having been ransacked for goods like anti-diarrhoea pill Imodium.

As of today, Donna showed typical British humour, with a light-hearted tweet to say she would consider it a "declaration of war" if riots in Sloane Square had led to looting of her Chanel boots.

For concerned fans - it looks like our girl is doing fine. Follow Donna on Twitter for further opinions direct from the lady herself.

Kiss of Life encourages supporters of the gynaecological cancer charity to get involved by sending a kiss in one of a number of ways, with proceeds helping to raise awareness and fund research.

The options include:

• text KISS11 to 70070 to donate £2
• mail a special Eve Appeal Kiss of Life card to the charity for inclusion on its site (for a £2 donation)
• upload a photo to its website at www.gcam11.org.uk and donate £1 for it to be included
• download the iPhone Kiss of Life app for free and send kisses for £1 each
• text EVE to 70800 for a link to the app - again, the app is free but kisses donate £1 each

Donna is one of a number of supporters who have added kisses of their own to the campaign.

She says: "Love women, love The Eve Appeal. Together we can make a difference."

The Eve Appeal's CEO Robert Marsh adds: "We hope that, through the Kiss of Life campaign, we can make more women aware of the signs and symptoms of this dreadful set of diseases and raise much-needed funds for this vital research."

Gone are the mixed-up formats and inconsistent design - we've finally caught up with the 21st century, with a proper CMS system that should make future updates much easier to handle.

It's a coming-of-age for us in this, the first year of our virtual teens - donnaair.co.uk is 13 this year and it was about time we did some growing up.

However, August 2nd is Donna's day, not ours - so it's a heartfelt happy birthday from all here to the Geordie starlet who's given us 13 years of entertainment, inspiration, and good honest fun.